After another fade to black and fade up, the man says, ‘That ain’t the weather, its death approaching’ this narrative is shown in the next shot when blood is oozing slowly down a slope. Another montage of shots is included of various people getting dragged by vampires whilst there are close up shots of people looking afraid. This gives the audience an opportunity to empathise with the people shown; it is almost the director asking the audience, ‘what would you do?’ The shots are short to increase the excitement and so that not too much is given away. The music builds and gets a lot louder and faster. This adds to the atmosphere of the sequence. The shots are punctuated with more title cards; as one says ‘How will they be stopped?’ the audience have to find out by watching the film. These rhetorical questions, shown by the direct title cards and indirectly by the mise-en-scene, feature throughout the trailer to keep the audience attracted and to pull them into watching the film.